Summary: WeightWatchers launches 6 months free offer

Why It Matters: The company is shifting from a low-cost entry price to a long-term commitment incentive. This may be an attempt to lock in users for a longer period during the peak weight-loss season.

What Changed:

• Replaced the "Join for as low as $10/month" headline with a "6 months free" promotional offer.
• Increased the starting monthly price from $10 to $12.
• Added a "Skip to main content" accessibility link at the top of the page.
• Added a detailed Privacy Preference Center for managing cookie consents.