Summary: Semrush added AI-powered features.

Why It Matters: This shows Semrush is adding new technology to its tools.

What Changed:

• The website now says "Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system."
• The main navigation changed from "Features Pricing Resources" to "Products Toolkits Features Pricing Resources".
• A new section was added called "The Leading AI-Powered Marketing Platform".
• New sections were added for "Toolkits for every task" including:
  • Traffic & Market
  • SEO
  • Local
  • Content
  • AI
  • Social
  • Advertising
• The "AI" toolkit was added with features like "Analyze how LLMs feature your brand" and "Track competitors' AI visibility".
• The "Content" toolkit now mentions "Create SEO-ready content with AI".
• The "Local" toolkit now mentions "Respond to customer reviews with AI".
• The "Social" toolkit now mentions "Create and schedule posts with AI".
• The "Advertising" toolkit now mentions "Launch AI-powered Google and Meta ads".
• The "Trusted by the world’s leading brands" section changed to "The growth engine for Enterprises".
• The percentage of Fortune 500 companies using Semrush changed from 30% to 35%.
• The number of keywords increased from 26B to 27B.
• The number of geo databases increased from 140 to 142.
• A new sentence was added: "Powered by one of the world’s largest AI-driven marketing databases, our scale and speed reveal insights your competitors will never see coming."
• The "Reviews about Marketing Suite" section was renamed "Here’s why marketers love Semrush Marketing Platform".
• New customer testimonials were added for Semrush Local and Listing Management.
• The call to action changed from "Get 7 days of full access to all toolkits. Cancel anytime." to "Try Semrush toolkits for 7 days. Cancel anytime."
• The "Semrush Features" section in the footer added "Top Websites" and "Ambassador Program".