Summary: Mixpanel adds session replays to all pricing plans

Why It Matters: Mixpanel is bundling visual session data with their standard analytics. This makes their free and low-cost plans more competitive for teams that usually buy separate tools for heatmaps or replays.

What Changed:

• Added 10,000 monthly session replays to the Free plan.
• Added 20,000 monthly session replays to the Growth and Enterprise plans.
• Introduced a new pricing calculator for the Growth plan starting at $0.28 per 1,000 events.
• Updated the "Spark AI" query builder limits across all tiers.
• Added a lead generation form for booking demos directly on the pricing page.
• Removed the "Compare Us" section that listed specific competitors like Amplitude and Heap from the bottom of the page.