Summary:
Nike launches Nike Run Club App landing page
Why It Matters:
The website is shifting focus from general shopping to a specific digital service. This helps them connect with runners through an app instead of just selling shoes.
What Changed:
- The main page title changed from "Nike. Just Do It." to "Nike Run Club App."
- Added a new section called "Let’s Run Together" to promote app features.
- Added new navigation links for "Custom Shoes" and "Soccer" under the Men's and Women's categories.
- Added a "NikeSKIMS" guide section with lookbooks and fabric details.
- Removed a long list of international country links from the bottom of the page.
- Updated the "Jordan" section with new collections like "Flight Club" and "Coldest In The Game."