Summary: Mr Toys homepage displays a 404 error

Why It Matters: The main page of the competitor's website is currently broken. This means customers cannot see their full range of products or read about their brand, which may drive shoppers to other stores.

What Changed:

• The main page title changed from "Mr Toys | Australia's #1 Toy Store" to "404 error."
• A large section of text about the power of play and shopping by age/interest was removed.
• New navigation links were added for LEGO Juniors, LEGO Storage, and Press-o-matic Games.
• The "Creative Play & Craft" category was removed from the main navigation.