Summary: Hootsuite adds reputation and crisis management

Why It Matters: The product is moving beyond simple posting. It now focuses on protecting brands and managing public reviews. This suggests they are targeting larger companies that worry about their public image.

What Changed:

• Changed the "Top features" menu label to "Products."
• Added new product links for Reputation management, Crisis management, Brand monitoring, and Review management.
• Added a new "Social media ROI tracking" link to the navigation.
• Reorganized the "Industries" list to move "Small business" to the bottom.
• Added a "Product updates" link to the Resources section.
• Removed the TikTok social icon from the footer.