Summary: Trilogy Jewellers launches a customer referral program

Why It Matters: The company is moving beyond simple sales by adding a rewards system to encourage existing customers to bring in new buyers. They have also added detailed search filters, making it easier for shoppers to find specific luxury watch models.

What Changed:

• Added a "Refer and Earn" program where customers get rewards for successful referrals.
• Introduced a detailed filtering system for watches, including brand, case size, material, year, and dial color.
• Updated the homepage to a more functional e-commerce layout with a "Buy A Watch" navigation menu.
• Added a newsletter sign-up and a 24-month warranty highlight.
• Listed specific stock counts for brands like Rolex (62 items), Cartier (5 items), and Patek Philippe (4 items).