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July 24, 2025 90-day analysis Get alerts for ahrefs.com

Summary: Ahrefs adds new AI-focused marketing sections

Why It Matters: Ahrefs changed its website to show more about AI. This means they think AI is important for marketing now. They want to help people use AI for their marketing.

What Changed:

  • Removed "Web Explorer" from product list

  • Added "Use Cases" section with "Content Marketing" focus

  • Added new sections about "AI that creates results" and "AHREFS BIG DATA"

  • Added new sections for different marketer types (Content Marketer, PPC Specialist, SEO/Link Builder, Product Marketer, Brand Specialist)

  • Added "GBP Monitor" to core tools

  • Removed customer testimonials from the main page, moved to a dedicated "Testimonials" section

  • Updated the main headline and intro text to focus on "future of marketing" and "AI"

  • Update your website to highlight AI features

  • Add sections showing how your product helps different types of users

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