Summary: Avetta launches AskAva AI safety assistant

Why It Matters: The competitor is moving beyond manual data collection by using AI to automate risk detection and compliance audits. This could make their platform faster and more attractive to large companies with complex supply chains.

What Changed:

• Introduced AskAva, an AI-powered assistant for workplace safety and risk management.
• Shifted the homepage focus to the "Avetta One Platform" unified experience.
• Added specific details about integrations with Salesforce, Oracle, Workday, and ServiceNow.
• Highlighted AI-assisted auditing to speed up contractor record reviews.
• Removed several long-form customer testimonials and simplified the layout.
• Added a "Safety Maturity Index" to help companies benchmark their performance.