Summary: eSIM io removes "First Top-Up Special" offer

Why It Matters: The competitor has removed a high-value incentive (Top-Up $10, Get $22) from their header. This may signal a shift away from aggressive user acquisition or a change in their promotional strategy.

What Changed:

• Removed the "First Top-Up Special" banner that offered $22 of data for a $10 top-up.
• Removed the "Paramount Pixel" heading from the top of the page and moved it to the footer.
• Cleaned up technical footer text related to cookie consent labels.