February 1, 2026 ongoing Get alerts for ibm.com

Summary: IBM Sterling B2B Integration SaaS adds free trial

Why It Matters: IBM is shifting from a general corporate message to a direct sales push for its B2B data tools. By adding a "Try it free" button and a live demo, they are making it easier for customers to test their software without talking to a salesperson first.

What Changed:

  • Replaced the general IBM homepage content with a dedicated page for IBM Sterling B2B Integration SaaS.
  • Added a "Try it free" call-to-action and a link to a live demo.
  • Introduced the "AI Config Agent" which helps automate partner connections using a chat interface.
  • Added specific performance stats, like 55% faster partner onboarding and 99.99% uptime.
  • Included a new section featuring customer reviews from G2.
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