Summary: Braze launches BrazeAI Decisioning Studio™

Why It Matters: The product is moving from simple automation to "agentic" AI. It now claims to make autonomous choices about what, when, and where to send messages to each person without a human setting the rules.

What Changed:

• Replaced general platform descriptions with a dedicated focus on BrazeAI Decisioning Studio™.
• Added "AI decisioning agents" that choose the best channel, timing, and offer for every customer.
• Introduced "explainable AI" features to show the logic behind why the AI made a specific choice.
• Added a new FAQ section to explain how AI decisioning differs from traditional A/B testing.
• Highlighted a new "AI Success" team that provides human support to fine-tune AI agents.