Summary:
Venezia Maschere launches 5% first-order discount
Why It Matters:
The competitor is now using a price incentive and a newsletter signup to capture new visitors. They are also highlighting their Trustpilot rating and "Made in Italy" certification more clearly to build trust immediately.
What Changed:
- Added a 5% discount coupon for first-time buyers.
- Added a newsletter subscription box to collect customer emails.
- Added a multi-language switcher for English, French, German, Spanish, and Italian.
- Displayed a Trustpilot rating summary showing 300+ reviews and a 95% five-star rate.
- Expanded the navigation menu with specific categories like "Masks for Weddings" and "Leather Masks."
- Added a "100% Made in Italy" certification badge and section.