Summary: SimplePractice launches 12-month $15 Starter plan

Why It Matters: The company is aggressively lowering the entry price for new practitioners. By offering a year-long discount and a low-volume tier, they are trying to capture clinicians just starting their private practices before they choose a different software.

What Changed:

• Added a new "Starter" plan for $15/month for the first year (limited to 5 appointments per month).
• Introduced a 50% discount for the first 3 months on all other paid plans (Starter, Essential, and Plus).
• Added 50% discounts for the first 3 months on add-on features like the AI Note Taker and ePrescribe.
• Updated the free trial flow to encourage adding a credit card within 7 days to lock in promotional pricing.
• Added a detailed FAQ section specifically addressing billing, CPT code fees, and plan flexibility.