Summary: TRIP Drinks launches Cherry Lemon flavor

Why It Matters: This shows the competitor is adding new products.

What Changed:

• The main banner changed from promoting "Peach Yuzu Electrolyte Powder" to "Cherry Lemon" flavor.
• A new product, "Cherry Lemon," was added to the "Bestsellers" and "Magnesium Drinks" sections.
• A new section "Our BIGGEST EVER Drinks Launch Has Landed 🍒" was added, promoting the "Cherry Lemon Mindful Blend."
• The "Easy Hydration" section was changed to "Alcohol Alternative."
• Customer reviews section was removed.
• The "The sweet taste of calm" section was removed.
• The "Tastes like summer all year round" section about the Calm partnership was removed.