Summary: The INKEY List ends Bio-Active Ceramide sale

Why It Matters: The brand has removed a major 22% discount on a core product and increased the spending requirement for customers to receive a free gift.

What Changed:

• Bio-Active Ceramide Moisturiser price increased from £14.00 back to £19.00.
• The minimum spend for a "FREE full size mystery gift" increased from £30 to £40.
• Removed "2nd Birthday" promotional banners and headlines.
• Updated the "Most Popular" product list to feature Bio-Active Ceramide Moisturiser in the top spot.
• Added Caffeine Stimulating Scalp Treatment to the "Most Popular" section.