Summary: IMPOSSIBREW launches free T-shirt subscription gift

Why It Matters: The competitor is using physical merchandise to increase the lifetime value of customers. By offering a "free" gift only with high-volume 20-pack subscriptions, they are incentivizing larger recurring orders and building brand loyalty through wearable gear.

What Changed:

• Added a new offer for a free "T-01 Shirt" when customers sign up for a 20+ pack subscription.
• Removed the "Triple Hopped IPA" from the featured product list in the footer section.
• Added "money-back guarantee" text to the site footer to reinforce trust.