Summary:
Semrush updates SEO tools with AI search + GEO
Why It Matters:
Semrush changed how it talks about its main SEO tools. It now highlights AI and local search. This shows they are focusing on new ways people search.
What Changed:
- The first bullet point changed from "One solution to win every search – from traditional SEO to GEO + AI Discovery" to "Uniting our leading traditional SEO tools with powerful AI search + GEO capabilities".
- The number of keywords listed changed from "25 B" to "27 B".