Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is moving beyond deep product tracking into the broader website analytics market. They are positioning themselves as a simpler, more private alternative to Google Analytics 4 (GA4) and Plausible.

What Changed:

• Added a dedicated Web Analytics product page focused on pageviews, visitors, and bounce rates.
• Introduced cookieless tracking to help users avoid displaying cookie banners.
• Published a detailed comparison table against Google Analytics and Plausible.
• Added customer testimonials specifically highlighting the switch from GA4 and Plausible.
• Integrated a "Web Analytics" section into the documentation and pricing structure.
• Included a technical tutorial for building a broken link checker using the new tool.