Summary: Postscript adds RCS messaging and AI sales tools

Why It Matters: The platform is expanding beyond basic SMS into rich media messaging (RCS) and proactive AI-driven sales. This signals a shift from simple marketing broadcasts to more interactive, high-conversion shopping experiences.

What Changed:

• Added RCS (Rich Communication Services) as a core product offering for branded profiles.
• Launched "SMS Sales" to proactively engage subscribers and close deals.
• Introduced "Postscript AI" for incremental revenue and brand insights.
• Added specific ROI metrics to the homepage, including a 34x average return on investment.
• Expanded the site navigation with detailed sections for Strategy, List Growth, and Compliance.
• Added a comprehensive footer with links to a Partner Directory, Help Center, and API docs.