Summary: commercetools launches Agentic Commerce features

Why It Matters: The platform is shifting its focus toward AI agents that can shop and browse on behalf of humans. This signals a move beyond traditional search toward "agentic" shopping on platforms like ChatGPT.

What Changed:

  • Added a new section titled "The foundation for agentic commerce" focusing on AI agents.
  • Introduced "Intelligent Search for Cora" powered by Google Cloud’s Vertex AI.
  • Updated the homepage to highlight being "discoverable and shoppable on GenAI channels."
  • Added specific customer success metrics, including 140M SKUs managed and 1B customer records processed.
  • Redesigned the navigation menu to include a "Latest" section for NRF 2026 updates and Stripe integrations.
  • Extended the free trial period to 60 days.
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