January 25, 2026 ongoing Get alerts for wati.io

Summary: Wati rebrands as a WhatsApp growth platform

Why It Matters: The product is shifting its core message from general "business messaging" to specific "growth." This suggests they are focusing more on helping customers get new business rather than just managing existing chats.

What Changed:

  • The main headline changed from "business messaging platform" to "WhatsApp growth platform."
  • All website links were updated to remove the "www" prefix.
  • Rocket emojis were added to the announcement bar for WhatsApp Business Calling.
  • Large sections of translated footer text in Spanish, Chinese, and Arabic were removed.
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