Summary: OtterBox shifts to member-only 25% off discount

Why It Matters: The brand is moving away from a public 40% off sale to a smaller discount that requires users to sign in. This suggests a shift toward collecting customer data and building a long-term mailing list rather than just driving quick holiday sales.

What Changed:

  • Removed the "Save 40% Off Sitewide" public promotion.
  • Added a "Unlock 25% off sitewide" offer exclusive to registered users.
  • Added a "Sign In" call to action to access the new discount.
  • Added a new privacy request form and email contact in the footer.
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