Summary: Betterment adds Bond Investing

Why It Matters: This change adds a new investment option for users.

What Changed:

• The navigation menu now includes "Bond Investing" under the "Invest" section.
• The "Invest" section in the main content now lists "Automated Investing," "IRAs," "Crypto Investing," "Bond Investing," "Portfolio options," "Historical performance," "Tax-saving technology," and "Socially responsible (SRI)."
• A new offer "Start investing with Betterment today and earn up to $1,000!" was added.
• The "Cash" section now highlights "4.00% APY No fees or minimums. FDIC insured up to $4M.** Unlimited withdrawals. Variable APY."
• A new offer for "Checking" was added: "New customer offer: 4.65% APY Unlock our highest variable rate of the year!"
• "Solo 401(k) new" was added under the "Retirement" section.
• The "Premium" section now includes "95% of Betterment customers say they are happy with their advisor experience."
• A new article link "The pitfalls of comparing portfolio returns How to take stock of your stocks (and bonds)—here, there, everywhere. Read the article" was added.
• The main banner now offers "Earn up to 4.65% (variable) APY, our highest rate of the year! Lock in your 0.65% boost through January 15, 2026."
• The "Boost your savings" offer now mentions "up to 4.65% APY (variable) on your savings through January 15, 2026."
• The "high-yield cash account" now states it "earns interest at nearly 11x the national average" (previously 10x).
• The footer now includes "Tax savings" under "Tools."
• The disclosures section was updated with new APY details, customer count (1,000,000+), AUM ($63+ Billion), and more detailed information about Betterment Checking and Cash Reserve.
• The copyright changed from "© Betterment. All rights reserved" to "© Betterment Holdings Inc. All rights reserved."