Summary:
Northbeam launches dedicated partner and agency hub
Why It Matters:
The company is shifting focus toward building a network of agencies and tech partners. This suggests they are using partnerships to reach more customers instead of just selling directly to brands.
What Changed:
- Added a new "Partners & Agencies" section to the main navigation.
- Created a new "Connect" menu with links for agency partnerships, a partner directory, and tech integrations.
- Added a "Free Ad Credits" offer specifically for partners and their customers.
- Updated the "Industry-Leading Results" stats, though the numbers shown in the text actually decreased (e.g., ad-attributed revenue went from $21B to $14B).