Summary:
Trilogy Jewellers launches a customer referral program
Why It Matters:
The store is now using its existing customers to find new buyers. This could help them grow faster and lower the cost of finding new clients for expensive watches.
What Changed:
- Added a "Refer and Earn" program where customers get rewards for sharing a unique link.
- Added a detailed FAQ and Terms of Service section for the new referral system.
- Updated the homepage to a full product catalog view with advanced filters for brand, price, case size, and year.
- Added a brand-specific navigation menu featuring Rolex, Patek Philippe, and Audemars Piguet.
- Introduced a "Sign up for our newsletter" call to action in the header.
- Added a cookie consent banner and a "Log in" feature for customer accounts.