Summary: Nespresso launches 40th anniversary event and new Vertuo Pop+ discounts

Why It Matters: The brand is celebrating a major milestone with limited-time offers and new product bundles. This could draw customers away with high-value discounts and exclusive anniversary content.

What Changed:

• Added a 40th-anniversary celebration event and special "Iconic Selection" coffee blends.
• Introduced a discount of up to 169,000 KRW on the new Vertuo Pop+ machine.
• Launched the "Melozio Trio" and "Melozio Go" coffee capsules with extra caffeine options.
• Added a new "Home Cafe Package" exclusive to the official website.
• Integrated Naver Pay as a new payment method for easier checkout.
• Updated the mobile app and ended support for older versions.
• Changed the service fees for paid repairs and machine "clean-up" services.