Summary:
Nike launches Nike Run Club App landing page
Why It Matters:
The website now focuses on getting users to download their running app. This helps them build a direct relationship with customers through digital coaching and tracking.
What Changed:
- The page title changed from "Nike. Just Do It." to "Nike Run Club App."
- Added a new section for the Nike Run Club App with a download link and QR code.
- Added seasonal shopping categories like "Valentine's Day Shop" and "Lunar New Year Collection."
- Added a "Team USA Collection" to the navigation menus.
- Added "Custom Shoes" and "Travel Collection" links to the Men's and Women's sections.
- Updated the NikeSKIMS section with new "Rift Mesh" shoes and a fabric guide.
- Removed a long list of international country links from the bottom of the page.