Summary: OrangeShine launches free online store builder

Why It Matters: The platform is moving beyond a simple marketplace. By offering free web stores to retailers, they are trying to lock users into their ecosystem for both buying and selling.

What Changed:

• Added a new "Buy Wholesale, Sell Retail" section promoting free online stores for retailers.
• Updated the "This Week’s Trends" theme from Valentine's Day to "Baby It’s Cold Outside."
• Changed featured brands to Tres Bien, inc and HOUSE OF E ATL.
• Replaced the "Kids' Sale" section with a "Women's Sale" section.
• Updated the "Meet Our New B2B Vendors" list with different companies like Chiccthy.