Summary: Northbeam adds Incrementality product

Why It Matters: This new product helps marketers see how much their ads truly add to sales. It's a big step in showing real ad value.

What Changed:

• A new product, "Incrementality," was added to the website.
• A link to "Incrementality" was added next to "Media Mix Modeling+" in the footer.
• A new pop-up banner was added to announce "Incrementality, by Northbeam."
• The banner promotes "Automated, self-service incrementality testing."
• The banner invites users to "become a founding member."
• The "gclid" field was added to the form submission section.
• The reported "ad-attributed revenue" increased from $29 billion to $130 billion.
• The reported "ad spend tracked" increased from $11 billion to $25 billion.
• The reported "impressions measured" increased from 0.8 trillion to 2.1 trillion.
• A sentence was added to the end of the content: "Over one year, Northbeam Enterprise customers experienced: 37 %..."
• A link to the Northbeam mobile app was removed from the footer.