Summary: Surfer launches AI Tracker to monitor brand visibility in ChatGPT and Gemini.

Why It Matters: The product is shifting from traditional SEO to "AI Search Optimization." This helps users see if their brand is being cited as an answer in AI models like ChatGPT, Perplexity, and Google Gemini.

What Changed:

• Added a new "AI Tracker" feature to monitor brand presence and mentions across AI search engines.
• Updated the pricing structure with four main tiers: Discovery ($49), Standard ($99), Pro ($182), and Peace of Mind ($299).
• Introduced "AI Search Guidelines" and "Sentiment Analysis" to track how AI models perceive brand authority.
• Added a "Mention Gap" tool to identify where competitors are cited by AI but the user is not.
• Expanded the platform's focus to include visibility in Gemini, ChatGPT, and Perplexity alongside Google.