Summary: Giro launches New Years Sale with 50% discounts

Why It Matters: The competitor has shifted from a gated "Private Sale" to a public "New Years Sale." This makes their deep discounts available to all shoppers rather than just email subscribers.

What Changed:

• Changed "Private Sale" navigation links to "New Years Sale."
• Replaced the email gate for discounts with a public "Shop Now" link for up to 50% off.
• Updated the newsletter signup offer from "Unlock Private Sale" to a "15% off your first order" incentive.
• Refreshed the homepage hero section to focus on snow helmets and comfort.
• Updated the "Featured Products" list with different helmet and shoe models.