Summary: Buffer adds new navigation and features.

Why It Matters: Buffer changed how its main features are shown. This makes it easier for people to see what Buffer does.

What Changed:

• The top navigation menu changed.
• "Channels" was removed from the top navigation.
• "Pricing" moved to a different spot in the top navigation.
• "Buffer's features" section was added to the top navigation.
• New feature descriptions were added for Create, Publish, Analyze, Engage, Collaborate, and Start Page.
• "Supported social media channels" section was added.
• "Buffer's resources" section was added.
• "Templates" and "Free Tools" were added under resources.
• "Community" and "Support" were added under resources.
• The main headline changed from "Build your audience on Bluesky, Facebook, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X, and YouTube." to "Your social media workspace Share consistently without the chaos".
• The number of active users changed from 183,127 to 191,004.
• The number of total customers changed from 64,932 to 70,427.
• The number of teammates changed from 17 countries to 15 countries.
• The annual recurring revenue changed from $21.7M to $23.2M.
• The copyright year changed from 2025 to 2025.