Summary:
Constant Contact adds social media and SMS to core message
Why It Matters:
Constant Contact is showing it can do more than just email. It wants to be a full marketing platform.
What Changed:
- The main headline changed from "Email marketing, made easy." to "Grow your business with email marketing and more."
- The sub-headline changed from "Attract new customers and grow your business with simple email and digital marketing tools." to "Build something real — and get real results — with email, social media, and SMS."
- A new section "Power your business from one platform." was added.
- The "How experienced are you with digital marketing?" section was updated with new sub-headlines and images.
- "Just starting out" now has an image of "Christina Tosi".
- "Up and running" now says "Convert more social media followers and website visitors into customers you can build relationships with." and has an image of "Savannah Bananas".
- "Savvy marketer" now says "Seasoned pro." and has an image of "Austin Ekeler".