Summary: Brilliant Earth changes purchase incentive

Why It Matters: This shows a shift in how Brilliant Earth tries to get people to buy. They are now giving a physical product instead of a gift card.

What Changed:

• The offer changed from a "$250 Gift Card" to "1/4 Carat Lab Diamond Studs" with a purchase over $1,000.
• The promo code "STUDS" was added.
• New footer links were added, including "Do Not Sell or Share My Personal Information", "CA Transparency Act", "CPRA", and "Site Map".
• The copyright year in the footer changed from 2024 to 2025.