Summary: Higgsfield launches "January Drop" 85% discount

Why It Matters: The competitor has extended their deep holiday pricing into the new year. This suggests they are aggressively trying to lock in users for long-term (2-year) commitments early in the quarter.

What Changed:

• The "New Year Sale" banner was replaced with a "January Drop" promotion.
• The sale expiration date was extended from January 5 to January 7.
• The countdown timer was reset to reflect the new deadline.
• Social media links and physical address information were removed from the bottom of the page.
• Two featured community projects ("The Trump Games" and "Monsters Island") were removed from the "Discover Projects" section.