Summary: PubMatic launches AdCP-enabled Agentic AI campaign

Why It Matters: The company is moving beyond standard programmatic tools into "Agentic AI." This shows they are testing more advanced automation for Connected TV (CTV) advertising.

What Changed:

• Added a new featured news story about a partnership with Butler/Till.
• Introduced "AdCP-enabled Agentic AI" as a new campaign capability.
• Removed a cookie consent banner and privacy choice text from the top of the page.
• Updated the news section to prioritize the December 15, 2025 announcement.