February 27, 2026 ongoing Get alerts for hubspot.com

Summary: HubSpot launches 40% discount on Marketing Hub

Why It Matters: The lower entry price for the Starter plan makes it easier for small businesses to choose this platform over cheaper competitors.

What Changed:

  • The page title changed from a general homepage to a specific marketing pricing page.
  • A new 40% discount was added for the Starter plan, dropping the price from $15 to $9 per month.
  • New "HubSpot Credits" were added to the Starter, Professional, and Enterprise tiers.
  • The "Get a demo" and "Get started free" buttons were replaced with a single "Get started" button.
  • Detailed "Best for" and "Upgrade when" sections were added to help users choose between plans.
Track companies like hubspot.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →