Summary: QuickBooks launches tiered Live Expert services

Why It Matters: The product is moving beyond just software. They are now offering human-led services like training, coaching, and full-service bookkeeping to keep users from switching to other platforms.

What Changed:

• Added three new service tiers: Live Priority, Live Expert Assisted, and Live Expert Full-Service Bookkeeping.
• Introduced a "Live Expert Cleanup" option for a one-time fix of financial records.
• Added a lead capture form for free consultations with bookkeeping experts.
• Updated sales phone numbers and support hours across the page.
• Shifted the page focus from general accounting software to "Virtual Bookkeeping Services."