Summary: Go-To launches Lip Glaze with sun protection

Why It Matters: The brand is expanding its makeup line into the "functional beauty" space by combining high-shine aesthetics with sun safety. They are also signaling a brand refresh with new messaging about an "upgrade" to their look.

What Changed:

  • Added a new featured product banner for Lip Glaze, highlighting its sun protection benefits.
  • Updated the main homepage headline from "The Gang's Go-Tos" to "TIME FOR AN UPGRADE."
  • Changed the sub-headline to "New look. Same excellent skincare."
  • Swapped blog content from general skincare tips (like "The Morning Shed") to educational content specifically about makeup primers.
  • Marked "Very Luxe Face Cream" and "Fancy Face" as "Sold Out" with a new "Waitlist Me" option.
  • Removed "Gifts & Sets" from the primary top-level navigation menu.
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