Summary: Udemy launches New Year’s sale with $9.99 courses

Why It Matters: The platform has lowered its entry price point from $14.99 to $9.99 to capture new students during the peak January "New Year, New Me" learning season.

What Changed:

• The site-wide promotion changed from a "New-learner offer" to a "New Year’s sale."
• The minimum course price dropped from $14.99 to $9.99.
• A specific sale deadline of January 13 was added to the homepage.
• Trending course prices were updated to reflect the deep discounts, with some dropping from $129.99 to $13.99.
• New cookie consent management tools from OneTrust were added to the footer.