Summary: WHO IS ELIJAH launches Black Friday sales

Why It Matters: This shows a big sales event is happening.

What Changed:

• "COMING SOON" changed to "BLACK FRIDAY" with sale links.
• New "ACCESSORIES" menu item added.
• New "GIFT GUIDE" menu item added with sale categories.
• Prices for many fragrances now show sale prices.
• "DISCOVERY SET 13 VIAL" price changed from $90 to $54.
• New Black Friday terms and conditions link added.
• Cart message changed to promote a free 10ml fragrance and festival ticket entry for spending $135.