Summary:
PGA TOUR Superstore adds "Performance Guarantee"
Why It Matters:
This change shows the competitor is trying to make customers feel safer about buying.
What Changed:
- The top banner changed from "20% off Orders $100+ with code SAVE20*" to "Join The Players' Club Today".
- "RCT Golf Balls" were added to the Golf Balls section.
- A new "Juniors & Kids Golf Guide" was added under the Kids' section.
- "Mens Shorts Starting at $34.99" replaced "Men's Polos Starting at $24.99" in Top Deals.
- A new "In Your Store" section was added with "The Autumn Open Scramble" and "PGA Junior League".
- A "Holiday Gift Guide" and "Gifts By Recipient" sections were added under Gifting.
- New gift guides like "The Right Putter for You" and "Top Golf Rangefinders" were added.
- The store location changed from "East Palo Alto" to "Fairfax".
- New trending items like "ELYTE Night Ed. Mini" and "JPX925 HM Black" were added.
- New brands and apparel items like "adidas Sambas" and "TravisMathew Moveknit Zip 2.0" were added.
- The "Customer Service" section now includes "Performance Guarantee".