September 4, 2025 ongoing Get alerts for etsy.com

Summary: Etsy added "Today's big deals" section.

Why It Matters: This change shows Etsy is highlighting daily sales.

What Changed:

  • Removed "Labor Day Sales" link.
  • Added "Special Birthday Gifts" link.
  • Removed "Save up to 30% on Labor Day sales" banner.
  • Added "Kitchen & Dining" banner.
  • Updated "Jump into featured interests" with new themes: "KITSCHenwares", "VolleyBall", "Everything Pickles", "Palmistry".
  • Updated "Etsy-special gifts for Halloween" with new gift ideas: "Halloween Care Packages", "Halloween Kids Apparel".
  • Updated Halloween product listings.
  • Updated "Shop our most-loved categories" with new categories: "gender-neutral adult t-shirts", "wall hangings", "women's t-shirts", "dangle and drop earrings", "clothing", "pendant necklaces".
  • Removed "New Arrivals" section under "Editors' Picks".
  • Added "Today's big deals" section with a countdown timer and new product listings.
  • Removed "Save now on standout styles" section.
  • Added "Etsy's Guide to Fashion" section under "Editors' Picks" with new product listings.
  • Added "Find something special" section with pop-over product suggestions.
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