February 23, 2026 ongoing Get alerts for bonline.com

Summary: bOnline rebrands top plan and adds WiFi handset

Why It Matters: The competitor is shifting from a generic "Plus" plan to a hardware-bundled offer. This makes their most expensive tier look like better value by including a physical device with a high retail price.

What Changed:

  • Renamed the "Unlimited Calling Plus" plan to "Unlimited Calling + Handset."
  • Increased the price of this top-tier plan from £15.50 to £16.95 per month.
  • Added a "Cordless WiFi handset included (RRP £100)" as a key selling point for the top plan.
  • Updated the "AI receptionist" feature description to "coming soon."
  • Added a physical office address in London to the website footer.
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