Summary: Lendflow Connect pivots to marketplace and APIs

Why It Matters: The product is shifting its focus from general "credit infrastructure" to a specific "marketplace and API" model. This suggests they are prioritizing speed of integration and a neutral network of lenders to attract SaaS and fintech brands.

What Changed:

• The main headline changed from "The Most Versatile Embedded Credit Infrastructure" to "Embedded Lending Marketplace & APIs."
• New sections were added to highlight specific entry points like Customer Acquisition Tools, Borrower Platforms, and White-label Marketplaces.
• The "Lendflow Connect" product is now the primary focus of the homepage layout.
• Added a Frequently Asked Questions (FAQ) section covering implementation timelines, SOC 2 compliance, and lender contracting.
• Updated performance metrics to focus on "Capital Funded" ($1.5B+) and "Active Lenders" (75+) rather than just speed and resource savings.