Summary: Notion launches Custom Agents for 24/7 automation

Why It Matters: The product is moving from a passive workspace to an active one where AI performs tasks automatically. This shifts the competition from document storage to autonomous workflow execution.

What Changed:

• Added "Custom Agents" as a core product feature to automate repetitive work.
• Updated the homepage headline to "Meet the night shift," focusing on 24/7 AI productivity.
• Introduced specific agent types: Q&A, Task Routing, and Reporting agents.
• Added new use case sections for triaging feedback, resolving support tickets, and security alerts.
• Updated social proof to highlight that "98% of the Forbes Cloud 100" use the platform.