Summary: Yelp prioritizes sponsored "Tailored to your taste" ads

Why It Matters: The platform is now placing paid advertisements at the very top of the feed. This pushes organic community reviews further down the page, making it harder for users to see unpaid content first.

What Changed:

• Added a "Tailored to your taste" sponsored section at the top of the page.
• Displayed multiple ad listings with ratings, price points, and closing times before the main feed.
• Removed the "Top 100 Places to Eat" featured article from the primary view.
• Removed the large "Start a Project" and "Yelp for Business" header links.
• Updated the "Recent Activity" feed with new user reviews for local spots like Great Notion and RT Rotisserie.