Summary: iPrescribe reduces reported prescriber and pharmacy counts by 50%

Why It Matters: The company significantly lowered its public growth metrics. This might suggest a shift in how they verify active users or a correction of previously reported data.

What Changed:

• Added a cookie consent banner to the top of the homepage.
• Decreased the reported number of prescribers from 38K+ to 19K+.
• Decreased the reported number of pharmacies from 38K+ to 19K+.
• Decreased the reported annual prescriptions from 38M to 18M.