Summary: QuickBooks Live adds new expert services

Why It Matters: QuickBooks is putting more focus on offering help from real people. This could make their service more appealing to businesses that need extra support.

What Changed:

• The main title changed from "QuickBooks®: Official Site | Smart Tools. Better Business." to "Virtual Bookkeeping Services | QuickBooks Live".
• The homepage now heavily promotes "QuickBooks Live" expert services.
• The discount changed from "50% OFF QuickBooks for 3 months" to "BLACK FRIDAY SALE 70% OFF QuickBooks for 3 months* Ends 11/30".
• New sections were added to describe different levels of expert help: "Priority," "Expert Assisted," and "Full-Service Bookkeeping."
• A "Just need a one-time books cleanup?" option was added.
• A new "LIVE EXPERT TAX" section was added, powered by TurboTax.
• The sales phone number changed from 1-844-463-2901 to 1-833-919-6757 in some places, and a new number 1-888-229-7029 appeared for sales.
• The navigation links under "Products & Services," "Top features," and "Business types" now point to quickbooks.intuit.com/live/.
• The "Your workload, unloaded" section was replaced with "LIVE EXPERTS Gain confidence with help from trusted experts."
• The "INTUIT PLATFORM All new. All in one place." section was removed.
• The customer testimonials were removed.
• A new FAQ section about QuickBooks Live services was added.
• A form to "Schedule a free consultation" was added.